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Privacy Policy

SHARPS

PRIVACY POLICY  |   COOKIE POLICY

PRIVACY POLICY 
 

Sharps Bedrooms understands that your privacy is important to you and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits this website, www.sharps.co.uk (“Our Site”) and will only collect and use personal data in ways that are described here, and in a manner that is consistent with our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it.

  1. Definitions and Interpretation

In this Policy, the following terms shall have the following meanings:

"Cookie"
means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in section 12, below;

"Cookie Law"
means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003;

"personal data"
means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data. In this case, it means personal data that you give to Us via Our Site. This definition shall, where applicable, incorporate the definitions provided in the EU Regulation 2016/679 – the General Data Protection Regulation (“GDPR”); and

"We/Us/Our"
means Sharps Bedrooms Limited, a limited company registered in England under company number 07685430, whose registered address and main trading address is Springvale Park Industrial Estate, Bilston, West Midlands WV14 0QL.

  1. Information About Us

2.1 Our Site is operated by Us and in partnership with ETT INTL Group Limited, a limited company registered in England under company number 2018382, whose registered address is Heros Advertising & Public Relations Limited, C/O Grant Thornton Uk Llp, Kingfisher House, 1 Gilders Way, St James Place, Norwich, Norfolk, NR3 1UB and whose main trading address is 17-23 Ber Street, Norwich, Norfolk NR1 3EU

2.2 Our VAT number is 118167418.

2.3 Our Data Protection Officer can be contacted by email at dataprotectionoffice@sharps.co.uk or by post by writing to Data Protection Office, Sharps Bedrooms Limited, Norwich House, Knoll Road, Camberley, Surrey, GU15 3FN.

  1. What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that We have no control over how your data is collected, stored, or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.

  1. Your Rights

4.1 As a data subject, you have the following rights under the GDPR which this Policy and Our use of personal data have been designed to uphold:

4.1.1 The right to be informed about Our collection and use of personal data.

4.1.2 The right of access to the personal data We hold about you (see section 11);

4.1.3 The right to rectification if any personal data We hold about you is inaccurate or incomplete (please contact Us using the details in section 13);

4.1.4 The right to be forgotten – i.e. the right to ask Us to delete any personal data We hold about you (We only hold your personal data for a limited time, as explained in section 6 but if you would like Us to delete it sooner, please contact Us using the details in section 13);

4.1.5 The right to restrict (i.e. prevent) the processing of your personal data;

4.1.6 The right to data portability (obtaining a copy of your personal data to re-use with another service or organisation);

4.1.7 The right to object to Us using your personal data for particular purposes; and

4.1.8 Rights with respect to automated decision making and profiling.

4.2 If you have any cause for complaint about Our use of your personal data, please contact Us using the details provided in section 13 and We will do Our best to solve the problem for you. If We are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office.

4.3 For further information about your rights, please contact the Information Commissioner’s Office or your local Citizens Advice Bureau.

  1. What Data Do We Collect?

Depending upon your use of Our Site, We may collect some or all of the following personal and non-personal data (please also see section 12 on Our use of Cookies and similar technologies)

5.1 name;

5.2 contact information such as email addresses and telephone numbers;

5.3 home address

5.4 IP address;

5.5 web browser type and version;

5.6 operating system;

5.7 a list of URLs starting with a referring site, your activity on Our Site, and the site you exit to;

  1. How Do We Use Your Data?

6.1 All personal data collected online, instore or via telephone is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with Our obligations and safeguard your rights under the GDPR at all times. For more details on security see section 7, below.

6.2 Our use of your personal data will always have a lawful basis, either because it is necessary for Our performance of a contract with you, because you have consented to Our use of your personal data (e.g. by subscribing to emails),or because it is in Our legitimate interests. Specifically, We may use your data for the following purposes:

6.2.1 Providing and managing your order;

6.2.2 Providing and managing your access to Our Site;

6.2.3 Personalising and tailoring your experience on Our Site;

6.2.4 Supplying Our products and services to you (please note that We require your personal data in order to enter into a contract with you);

6.2.5 Personalising and tailoring Our products and services for you;

6.2.6 Replying to emails from you;

6.2.7 Supplying you with emails that you have opted into (you may unsubscribe or opt-out at any time);

6.2.8 Customer postcode profiling

6.2.9 Analysing your use of Our Site and gathering feedback to enable Us to continually improve Our Site and your user experience;

6.3 With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email, telephone, text message and post with information, news and offers on Our products and services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003.

6.4 Third parties (including Google, DoubleClick, SpecificMedia and Criteo) whose content appears on Our Site may use third party Cookies, as detailed below in section 12. Please refer to section 12 for more information on controlling Cookies. Please note that We do not control the activities of such third parties, nor the data they collect and use and advise you to check the privacy policies of any such third parties.

6.5 You have the right to withdraw your consent to Us using your personal data at any time, and to request that We delete it.

6.6 We do not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. If you wish your information to be deleted earlier than this, please contact Us for more details at dataprotectionoffice@sharps.co.uk, (or using the contact details below in section 13).

  1. How and Where Do We Store Your Data?

7.1 We only keep your personal data for as long as We need to in order to use it as described above in section 6, and/or for as long as We have your permission to keep it.

7.2 Data security is very important to Us, and to protect your data We have taken suitable measures to safeguard and secure data collected through Our Site.

  1. Do We Share Your Data?

8.1 We may sometimes contract with third parties to supply products and services to you on Our behalf. These may include payment processing, delivery of goods, search engine facilities, advertising, and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, Our obligations, and the obligations of the third party under the law.

8.2 We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales, and other information. All such data will be anonymised and will not include any personally identifying data, or any anonymised data that can be combined with other data and used to identify you. We may from time to time share such data with third parties such as prospective investors, affiliates, partners, and advertisers. Data will only be shared and used within the bounds of the law.

8.3 We may sometimes use third party data processors that are located outside of the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein). Where We transfer any personal data outside the EEA, We will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK and under the GDPR

8.4 In certain circumstances, We may be legally required to share certain data held by Us, which may include your personal data, for example, where We are involved in legal proceedings, where We are complying with legal requirements, a court order, or a governmental authority.

  1. What Happens If Our Business Changes Hands?

9.1 We may, from time to time, expand or reduce Our business and this may involve the sale and/or the transfer of control of all or part of Our business. Any personal data that you have provided will, where it is relevant to any part of Our business that is being transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use that data only for the same purposes for which it was originally collected by Us.

9.2 In the event that any of your data is to be transferred in such a manner, you will not be contacted in advance and informed of the changes. When contacted you will not, however, be given the choice to have your data deleted or withheld from the new owner or controller.

  1. How Can You Control Your Data?

10.1 In addition to your rights under the GDPR, set out in section 4, when you submit personal data via Our Site, you may be given options to restrict Our use of your data. In particular, We aim to give you strong controls on Our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from Us).

10.2 You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”) and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

  1. How Can You Access Your Data?

You have the right to ask for a copy of any of your personal data held by Us (where such data is held). Under the GDPR, no fee is payable and We will provide any and all information in response to your request free of charge. We may refuse to comply with the data request if it is manifestly unfounded and/or excessive. Please contact Us for more details at dataprotectionoffice@sharps.co.uk, or using the contact details below in section 13.

     12. Sharing Your Photos With Us

12.1 If you agree that we can use your photos we will add them to our #MySharps page - www.sharps.co.uk/my-sharps We may also from time to time use the photos through other media such as through our social channels, elsewhere on our website, in printed publications or through other marketing..

12.2 You also agree that you own the rights to the photo and that it does not require further permissions to be published

12.3 If you would like us to remove the photo from our #MySharps page at any time please contact us at pr@sharps.co.uk
 


COOKIE POLICY

  1. Our Use of Cookies

12.1 Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

12.2 By using Our Site you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. Third party Cookies are used on Our Site for:

  • allowing us to count page visits and traffic sources so we can measure and improve the performance of our site;

  • aiding website performance;

  • serving more relevant ads across the web and limiting the number of times an ad is shown to you;

  • matching collected data to URLS, visits to web pages and our advertising;

  • the provision of personalised ads.

For more details, please refer to section 6, above, and to section 12.6 below. These Cookies are not integral to the functioning of Our Site and your use and experience of Our Site will not be impaired by refusing consent to them.

12.3 All Cookies used by and on Our Site are used in accordance with current Cookie Law.

12.4 Before Cookies are placed on your computer or device, you will be shown a pop up requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended.

12.5 Certain features of Our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown below in section 12.6. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below in section 12.8, but please be aware that Our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.

12.6 The following first party Cookies will be placed on your computer or device:

Name of Cookie: W3tc
PurposeAids website performance
Strictly Necessary: Yes

The following third-party Cookies may be placed on your computer or device if you consent to do so:

Name of Cookie: _ga, _gat, _gid
ProviderGoogle
Purpose: These cookies allow us to count page visits and traffic sources so we can measure and improve the performance of our site, using a service provided by Google Analytics. For more details on managing Google Analytic Cookies go to Google

Name of Cookie: fr, _fbp
ProviderFacebook
Purpose: These cookies allow us to count page visits and traffic sources so we can measure and improve the performance of our site and for advertising, using a service provided by Facebook. For more details on managing Facebook Cookies go to Facebook.

Name of Cookie: _cfduid
ProviderLucky Orange
Purpose: Used to identify website traffic, used by the content network Cloudflare. For more details on managing Lucky Orange Cookies go to Lucky Orange.

Name of Cookie: d, mc
Provider: Quantserve
Purpose: These cookies are used to track anonymous website information on how our visitors use our site. For more details on managing Quantserve Cookies go to Quantserve.

Name of Cookie: __qca
Provider: Quantcast
Purpose: These cookies are used to provide website rankings, and the data they collect is also used for audience segmentation and targeted advertising. For more details on managing Quantcast Cookies go to Quantcast.

Name of Cookie: Id, ug
ProviderDoubleClick
Purpose: Google uses the DoubleClick cookies on AdSense sites, partner sites and certain Google services to serve more relevant ads across the web and limit the number of times a given ad is shown to you. For more details on managing DoubleClick Cookies go to Google

Name of Cookie: personalization_id, guest_id
ProviderTwitter
Purpose: This cookie tracks sessions data and for adverstiingm using a service provided by Twitter. For more details on managing Twitter Cookies go to Twitter.

Name of Cookie: JSESSIONID
ProviderSpecificMedia
PurposeCookies and pixels provide us with the ability to create an ID in order for us to match collected data to an anonymous machine including:

  • The URLs (or website address) of web pages which have been viewed
  • The date and time of a visit to a web page
  • Whether the user has clicked on an ad of one of our Advertisers, visited their website or undertaken a transaction with them.

Name of Cookie: Dis, evt, tag, tst, udc,udi, uic, uid
ProviderCriteo
Purpose: Criteo provides you with personalised adverts when you visit selected other websites by placing a Criteo cookie on your computer. This cookie does not contain any personal data. For more details on Managing Criteo Cookies go to Criteo

Name of Cookie: __adal_ca, __adal_cw, __adal_id, __adal_ses
ProviderAdalyser
Purpose: Adalyser is an analytics platform that is used to measure response to TV advertising.

  • __adal_ca is a persistent cookie that stores traffic source/campaign data with the purpose of storing which advertising campaign drove a user to visit
  • __adal_cw is a persistent cookie that stores visit timestamps with the purpose of tieing back conversion events to earlier visits
  • __adal_id is a persistent cookie that stores device IDs (generated) with the purpose of uniquely identifying a device
  • __adal_ses is a persistent cookie that is used to indicate that the current browsing sessions have already been tracked and should not be re-sent unless a change in campaign information has been detected

 

12.7 Our Site uses analytics services provided by Google. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the products and services offered through it. You do not have to allow Us to use these Cookies, however, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.

12.8 In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third-party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

12.9 Not allowing Cookies can impact how Our Website performs, however if you do not wish to allow Cookies you can do so via your browser settings. You can also delete existing cookies or set your browser to notify you each time new cookies are placed on your computer or other device. You can find more detailed information about how you can manage Cookies through your browser’s help function.

12.10 It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

  1. Contacting Us

If you have any questions about Our Site or this Privacy Policy, please contact Us by emailing us at dataprotectionoffice@sharps.co.uk or by writing to Data Protection Office, Sharps Bedrooms,  Norwich House Knoll Road, Camberley, Surrey, GU15 3FN. Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you (as under section 11, above).

  1. Changes to Our Cookie Pollicy or Privacy Policy

We may change this Privacy Policy from time to time (for example, if the law changes). Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.

 

We use cookies to offer an improved online experience and offer you content and services adapted to your interests. By using our website or clicking “Accept”, you are agreeing to our Cookie Policy. If you do not wish to allow cookies please disable them in your browser settings. Cookie consent.